Executive Director of NICE Ollen Mwalubunju addressing the artists during the training. 

NICE says through radio drama Malawians will be able to know more about SADC regional integration and all the protocols that Malawi is part of. Ollen Mwalubunju  Executive Director of NICE said during the opening of a two day capacity building workshop for radio soap actors, playwrights and producers on SADC regional integration in Blantyre.

Mwalubunju said research by experts indicate that Malawians are not aware of SADC and protocols that the nation has signed, but instead some only  know about the United Nations.

“Malawians are not aware of the protocols that we are part and parcel of, and need to have the knowledge so that they can benefit from the protocols.” said Mwalubunju. 

Mwalubunju went on to say that through the radio drama messages on regional integration, people will be able to know about these issues and will be able to demand duty bearers to be accountable.

‘We believe the radio is the most effective tool in messaged dissemination. It is even advantageous because of the COVID -19 pandemic guidelines.” Mwalubunju said adding that through the radio plays NICE will intensify more on SADC regional integration through the plays which will also be aired on community radios.

 NICE has used three popular Chichewa ( malawi Local language) soapies namely  Pamajiga, Nzeru Nkupangwa and sewero la sabata Ino  to relay messages on a mnumber of issues such as COVID 19, Peace Building and elections.

The training which was done in collaboration with the Development Broadcasting Unit DBU a department of the Malawi Broadcasting corporation from 22nd to 23rd September 2020 at Malawi Postal Corporation Conference Centre in Blantyre.